AUCKLAND, Monday: CBD-based design/ad agency Run has devised a new marketing campaign for Niue Tourism. Let’s say “Fakaalofa lahi atu again soon” (Hello with Love) is the heartfelt wish central to the creative message.
This is the first phase of an integrated campaign designed to aid the recovery of the tourism industry in Niue which – like the entire world – has been hugely impacted by the Covid-19 crisis. It aims to “reach out in a sensitive manner to New Zealand and the rest of the world”.
Niue Tourism acting chief executive Moka Ioane-Laufoli said: “While travel around the Pacific region is still a way off, it’s important for Niue to tell our Kiwi and Aussie neighbours that we all miss each other and we want to connect again.”
“Run’s creative lets visitors know that Niue is missing them too.”
Run’s creative lets visitors know that Niue is missing them too. The ads feature smiling Niuean faces and the iconic natural beauty of the island, put together using existing photography and video footage shot prior to the travel restrictions.
The ATL campaign will run over Niue Tourism’s digital channels including social media, the Niueisland.com website and e-newsletters.
This will be supported by a targeted PR programme conducted by Raise Communications, which echoes the Niue is missing you too messaging.
CREDITS
Client: Niue Tourism
Chief Executive: Felicity Bollen
Agency: Run
Creative Director: Raymond McKay
Design Director: Laura Cibilich
Public Relations: Raise Communications
Communications Director: Lwindi Ellis
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