In 2014, Clemenger BBDO helped make Nova Energy a household name with the Greg Grover from Nova campaign. “The results were fantastic,” says Nova marketing manager Michael O’Donnell, announcing the return of Greg for a new campaign.
“We experienced a significant growth in brand awareness and purchase consideration from the first campaign,” he says. “It also established a distinct tone for the Nova brand.
“Now the job is to promote Nova’s emphasis on value. And make it stick.”
Continuing the Two Ronnies style of wordplay the new campaign – launched Sunday –sees Greg Grover trying to tell Kiwis about Nova’s “Great Value Energy”. But over the noise of their garden tools they don’t quite hear him properly.
Director Ric Cantor from Hungry Man, represented by Curious, brought this uniquely Nova spot to life.
“A big part of communicating our brand is working with someone who understands where we’re coming from as a business,” said O’Donnell. “Providing value is our core principle and that’s what Clemenger BBDO has helped us communicate. That, in turn, delivers great value for us.”
Clemenger BBDO Executive Creative Director Brigid Alkema believes the agency’s understanding has driven the creative direction.
“It’s all about embracing what Nova Energy stands for,” she says. “They’re not about sausage sizzles, or branded blankets for little baby penguins. They’re simply about value for money.
“You’ve also got to applaud their bravery for establishing their brand based on humour, rather than a safe and familiar route.”
CREDITS
Client: Nova Energy
Marketing Manager: Michael O’Donnell
Brand Manager: Joanne Dellabarca
Agency: Clemenger BBDO
Media Agency: OMD
Production Company: Curious
Producer: Matt Noonan
Director: Ric Cantor
DOP: Crighton Bone
Editor: Luke Haigh
Sound Design: Paul Stent (Flare)
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