Ogilvy & Mather’s My BP Story – a tale of how an ultra-cute lost rabbit found its way home to a little girl in Auckland – unashamedly plays the heartstrings card to very good effect, thanks in part to terrific direction from Scarfies’ director Robert Sarkies and an assured script from Richard Loseby’s writing team.
The ad ticks all the BP strategy boxes – helping bunny rescuer Peter to circulate his ‘found’ email via smartphone to BP’s network of gas stations, as well as sampling the BP food, coffee and gas.
The TVC launched this (with further adventures to come as the campaign rolls out).
CREDITS
Agency: Ogilvy & Mather
Creative Directors: Richard Loseby, Martin Hermans
Senior Writer: Richard Loseby
Art Directors: Martin Hermans, Billy McQueen
Creative team: Richard Loseby, Karl Fleet, Martin Hermans, Billy McQueen
Planning Director: Debby Giness
GAD: Maggie Antone
Account Director: Eduardo Hernandez
Senior Account Manager: Neil Walker
Head of TV: Amanda Kabel
Film Company: Waitemata
Director: Rob Sarkies
Producer: Julie Elstone
DoP: Andrew Commis
Editor: Tim Mauger
BP VFX Supervisor: Martin Spencer
Colour Grader: Dave McLaren
VFX Creature Post: Lakshman Anandanayagam
Animal Wrangler: Animals on Q – Jazmin Vette
Music Composition: Liquid Studios – Peter Van Der Fluit
Client: BP
Product: Brand
National Marketing Manager: Leigh Taylor
Senior Marketing Specialist: Simon Grigor
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