All Blacks superfan Tim returns to the screen for Mastercard this week in his 4th turn as Richie McCaw’s best mate.
This time around – in a campaign created totally in Oz – Tim is trying to win tickets to the 2015 Rugby World Cup finals. The campaign invites New Zealanders to register then Tap & Go three times to win tickets to RWC2015 in London for themselves and three friends.
Cinema: That’s it, at the top of this page
Ruck & Mall: https://goo.gl/sGzuh2
Walk: https://goo.gl/5HlPKI
“Tim has become a bit of a celebrity in New Zealand with his infectious enthusiasm for rugby and his friendship with Richie, and we always have a lot of fun bringing him to life for MasterCard,” McCann Sydney ECD Dejan Rasic told Campaign Brief.
“Recurring characters aren’t as common in advertising as they used to be, so it’s a great opportunity for us to develop a consistent campaign and tone for one of our longest-held clients.”
CREDITS
MasterCard
Head of Marketing Australasia: Michelle Pilot
VP, Consumer Marketing: Anthony Dumont
Programme Manager, Consumer Marketing: Kylie Bonassi
McCann Sydney
Executive Creative Director: Dejan Rasic
Copywriter: Jack Wall
Executive Director: Alex Baker
Senior Account Director: Jonathan Rhyddrech
Senior Account Manager: Daniel Larcombe
National Head of Broadcast: Colin Tuohy
Production: Rabbit
Director: Jesse James McElroy
DOP: Crighton Bone
1ST AD: Seumas Cooney
Executive Producer: Alex Hay
Producer: Julianne Shelton
Post production: The Editors
Editor: Jessica Mutascio
Online: ALT FX
Sound: Song Zu
Creative Director & Composer, Sydney: Ramesh Sathiah
Sound Designer, Sydney: Myles Lowe
Producer, Sydney: Jess O’Byrne
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