AUCKLAND, Today: MDS AdSchool students Erica Mouter and Will Budget (now both at FCB) this week won a Silver Pencil from the One Show in New York for a Young Ones brief which called for ideas which would help Dove Care for Men support fathers to take paternity leave seriously.
Their Changing for Change idea, which the One Show jury called “exceptional”, was based on the insight that dads can’t be expected to take paternity leave seriously, when society doesn’t even allow them to change their babies in public.
And there was more great news for MDS from the other side of the Atlantic – students Aleyna Martinez and Slade McDonald have been shortlisted in the Future Lions competition.
The Future Lions brief from AKQA in London sought an idea for a branded product or service in a way that couldn’t have been done three years ago.
AdSchool’s Kate Humphries said: “Martinez and McDonald’s idea used the ‘Off the Wall’ spirit of Vans to get council workers across the world tagging hate speech with Vans’ Off the Wall Paint in a way that acknowledged the complicated relationship graffiti has always had with city councils.
“So, big pats on the back to Erica & Will – who are now working at FCB, which deserves another huge pat on the back, and a round of applause to Aleyna & Slade from everyone at Media Design School, because we couldn’t be prouder.”
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