SYDNEY, Wednesday: Colenso BBDO Auckland’s integrated CD Dave Brady has named Deutsch LA’s Taco Bell Chasing Gold as the best tvc in the world last week. Brady was taking part in a regular Campaign Brief Australia feature which polls global creatives.
“Chasing Gold is so over the top and totally, well, cheesy but it also totally knows it,” he wrote.
Brady chose Stella Artois’ latest as the best print ad (“clean, simple, responsible”), AIB The Book That Grew as the best outdoor ad (“I started watching with scepticism but that vanished pretty quickly”), and Nissan The Reborn Light as best interactive (“A fantastic initiative”).
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