NZ agencies tasted success at the Asian Marketing Effectiveness & Strategy Awards, held in Singapore on Friday night, with five Golds, five Silvers, three Bronzes and nine Shortlist places.
Colenso BBDO scored the most, with three Golds, four Bronzes, and 11 Shortlist places. Next came Saatchi & Saatchi with one Gold, a Silver, and two Shortlists. Also winning Gold was Spark PHD.
Flying the flag for NZ’s indies was Republik, which picked up two Silvers; Carat also scored two Silvers and a Shortlist, and Ogilvy secured a place on the Shortlist.
The AMES Awards are part of the Lions Festivals organisation, which runs the Cannes Lions, Dubai Lynx, and Spikes Asia.
EFFECTIVENESS
Food Products
Gold: Feel Tip Top, Colenso BBDO
Other Consumer Products (Including Durable Goods)
Shortlist: Samsung Galaxy S4 – The Smart Phone Line, Colenso BBDO
Cars & Automotive Services
Shortlist: Holden Commodore, Ogilvy
Financial Services, Commercial Public Services, Business Products & Services
Silver (highest in category): Fuji Xerox – Wide War One, Republik Communications
Innovative Use of Media
Shortlist: Samsung – The Smart Phone Line, Colenso BBDO
Small Budget Marketing Campaign
Silver (highest in category): Fuji Xerox – Wide War One, Republik Communications
Marketing Campaign for National Brand Development
Bronze: DB He’s drinking it for you, Colenso BBDO
Sustained Success
Bronze: Frucor Mountain Dew, Colenso BBDO
DIGITAL STRATEGY
Financial Services, Commercial Public Services, Business Products & Services
Gold: ASB Like Loan, Saatchi & Saatchi
Charities, Public Health & Safety & Public Awareness Messages
Gold: Amnesty Trial by Timeline, Colenso BBDO
Website & Microsites
Bronze: Frucor V Robbers, Colenso BBDO
Display, Banners and Other Rich Media
Silver (highest in category): ASB Like Loan, Saatchi & Saatchi
Mobile (including Apps)
Shortlist: ASB Like Loan, Saatchi & Saatchi
Video
Gold: Tui Plumber, SparkPHD
Social
Gold: Amnesty Trial by Timeline, Colenso BBDO
Bronze: Samsung Galaxy S4 The Smart Phone Line, Colenso BBDO
Digital Innovation
Shortlist: Amnesty Trial by Timeline, Colenso BBDO
Shortlist: Samsung Galaxy S4 The Smart Phone Line, Colenso BBDO
Shortlist: ASB Like Loan, Saatchi & Saatchi
Integrated Campaign
Bronze (highest in category): ASB Like Loan, Saatchi & Saatchi
MEDIA STRATEGY
Digital Media
Silver (highest in category): ASB Like Loan, Carat
Social
Silver (highest in category): ASB Like Loan, Carat
Media Innovation
Shortlist: ASB Like Loan, Carat
DATA & ANALYTICS
No NZ companies in this category – but Colmar Brunton partner Millward Brown won Silver for Visa Bring Research to Life.
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