Missing in action

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LONDON, Tuesday: New Zealand’s performance in the latest WARC Media Agency rankings can only be described as modest.

NZ is ranked #15 in the world (last year #8 and in 2018 #12), but no NZ agencies made the top 50.

Two NZ campaigns made the Media top 100 in the Campaign category – Life Direct’s RIP Simon the Sloth, for MBM and VMLY&R) placed #86. … and NZ Government Office for Seniors Undercover Crosswords (FCB Auckland) was #40 in the Public Sector category.

The NZ Government came #40 in the top 100 Advertisers list.

Starcom Chicago was the top media agency in the world.


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