BUSAN, SOUTH KOREA, Thursday: Auckland’s MDS Adschool students have won three Crystal awards at Ad Stars 2019’s non-professional competition) and another in the Print category.
Grace Bader & Luke Ryan for Bagblock won for a print campaign for mental health that was part of a worldwide student brief to encourage the UberEats generation to learn to love cooking again.
“We’re happy because all the students get to experience the ‘fat-classroom’ effect!”
Slade McDonald & Aleyna Martinez won for Vans Off the Wall Paint (an idea which also performed well earlier this year in the Future Lions competition), and Marae Walker & Jaymi Redpath won with Rekindle, an idea which uses the quote function on Kindle to get lapsed users back to reading on their Kindles again.
AdSchool CD Kate Humphries said: “It’s been a busy year with the Google Student Axis win, a Future Lion finalist, a Young One’s Silver Pencil winner, the Student Orca win (and the runner up award) and now two Innovation and a Print Crystals from Ad Stars.
“We’re happy not just for those that actually win, but also because all the students get to experience the ‘fat-classroom’ effect of benchmarking their ideas against the very best student work both nationally and internationally.
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