AUCKLAND, Thursday: Arch-rivals Stuff & the NZ Herald are today celebrating successful outcomes from the Nielsen Magazine & Newspaper Readership Toplines for Quarter 1 2019, released late today.
The Herald’s readership has risen again with daily and weekly brand audience numbers now at record levels.
“The Herald has had what I can only describe as phenomenal growth in our readership as more New Zealanders look to us as a source of news and information they can trust,” said NZME managing editor Shayne Currie.
“The numbers speak for themselves. 477,000 New Zealanders choose to read the Herald newspaper on a typical day, an increase of 18,000 readers compared to the same period last year. When you combine that with our online and mobile readers, more than one million New Zealanders read NZ Herald content each day.
“Our print numbers shine right across the business. The Weekend Herald’s readership is up to 540,000 – an increase of 25,000 readers year on year. The Herald on Sunday remains the biggest
NZME CCO Matt Headland said: “A standout for me is how much of our readership growth is coming from younger readers.
“Digital natives appreciate a quality print product too.”
“Over the past three years we’ve increased the number of 18-29-year-old NZ Herald readers by 57,0002 to 174,000. Proving digital natives appreciate a quality print product too,” said Mr Currie.
Stuff No 1 in Auckand
Stuff editorial director Mark Stevens said: “Stuff just got bigger and has taken the number one position in Auckland. And Nielsen is also great news for Neighbourly.”
Stuff’s monthly unique audience topped two million; an 8% month-on-month increase to 2,058,000. Stuff has also taken the number one position in Auckland, with a monthly audience of 557,000.
Stevens said Stuff’s strong network of regional newsrooms and journalists across the country ensured its success nationally.
“And it’s really pleasing to see our focus on finding and telling Auckland stories that are important to Aucklanders paying off in that metropolitan market too.
“We’ve invested in the top talent in Auckland and these latest audience figures reflect their excellent journalism. It’s important to them to be the trusted choice for news in their city.
“Stuff’s national footprint is reinforced by its hyper-local presence in every Kiwi community through social network Neighbourly.”
Neighbourly’s unique audience has also increased 8% year-on-year to 866,000, making it New Zealand’s largest private social network for local communities.
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