AUCKLAND, Today: The NZ Marketing Association is rightly cashing in on the reputation in NZ of Melbourne Business School adjunct professor of marketing Mark Ritson.
The Prof – a respected commentator on the NZ ad-media scene –is to design and deliver an online series for Kiwi marketers – the Work From Home Marketing Bootcamp.
An unsigned flyer received this morning from the NZMA says: “We find ourselves dealing with the realities of working from home, and there is a real danger that our skills could suffer.”
“We find ourselves dealing with the realities of working from home, and there is a real danger that our skills could suffer.”
Launching on Monday 20 April this weekly live-stream will explore marketing topics, with a focus on how to apply them in the challenging time of Covid-19 and beyond.
This is a 12-week programme, which will include a one-hour webinar on a single topic, with each week building on the previous week’s topic.
Each webinar will cover:
- The theory behind the marketing concept
- How this concept applies in a regular business environment
- How this concept applies in a Covid-19 environment
- And concluding with a case study of best practice of this concept.
- This will be followed by a Q&A session on Thursdays, with the opportunity to add questions throughout the week.
The WFH Marketing Bootcamp will set you back NZ$395+gst.
Registrations are open between Wednesday 25 March and Friday 25 April.
- Book here
- Queries here: educate@marketing.org.nz
- More here
Earlier M+AD Ritson coverage
- March 6: mad-daily.com/ritsons-take-on-the-virus
- March 6: mad-daily.com/ritson-virus-will-boost-corona-sales
- Feb 28: mad-daily.com/ritson-nz-video
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