AUCKLAND, Yesterday: NZME has teamed up with BBC Studios in a multi-year deal, making them the New Zealand representative for BBC’s extensive podcast library.
NZME will handle the sales representation for BBC Studios’ world-renowned audio content, enhancing its already strong presence in the global audio market. This partnership adds to NZME’s reputation as a leading podcast publisher in New Zealand, already attracting 1.1 million monthly listeners.
Sarah Catran, NZME Head of Digital Audio, sees this as a landmark achievement: “This is a significant milestone for NZME and is proof of our strong level of market share and influence in digital audio and podcasting.
“We’re committed to providing advertisers with premium content across a broad range of audio and podcasting platforms, and adding the BBC Studios content to our offering will complement the fantastic global and local podcasts we currently offer; alongside the BBC World Service radio advertising we have also had the privilege to represent in market for many years.
“The partnership gives audiences international content they love, and simultaneously bolsters advertising opportunities for our valued clients in New Zealand,” says Catran.
“We’re delighted to partner with them to represent the BBC’s rich portfolio of shows including Global News Podcast, World of Secrets and Football Daily in New Zealand’s ad market where our podcasts have many loyal fans.” – Louise la Grange
Louise la Grange, SVP of BBC Audio, Digital News & Streaming said, “NZME is a market leader with a proven track record in representing premium brands together with the scale and expertise to cut through in the marketplace.
“We’re delighted to partner with them to represent the BBC’s rich portfolio of shows including Global News Podcast, World of Secrets and Football Daily in New Zealand’s ad market where our podcasts have many loyal fans.”
Jamie Chambers, VP Ad Sales and BBC StoryWorks, BBC Studios ANZ, notes the strategic benefits: “This partnership opens the door to advertisers looking to access scale deals in the audio space across BBC and other inventory.
“For brands who want the very best of BBC audiences in New Zealand and beyond, we now have even greater capabilities to incorporate BBC Podcasts alongside campaigns accessing the rest of the BBC Studios portfolio.”
The deal aligns with BBC Studios’ recent collaboration with Triton Digital, reinforcing its role as a key player in the distribution and monetization of premium audio content globally.
BBC podcasts are available wherever podcasts are found.
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