AUCKLAND, Today: NZME has announced the launch of a new sales division, featuring a team dedicated to independent agencies and national direct clients. This move aims to better serve those specific markets.
Greg McCrea, previously Head of Agency Sales, has been promoted to the role of Commercial Director – Agency and Strategic Accounts. He’ll now oversee agency revenue, strategic accounts, and trading across those portfolios.
The new division combines two of NZME’s sales teams, focusing on delivering business outcomes for both independent and national direct clients, while maintaining top-notch service for large agencies.
Michael Boggs, NZME’s Chief Executive, believes this consolidation will drive better results by tailoring services to client needs.
“NZME has led the way in how we partner with the agency market, and we’re excited to extend that model to encompass the wider independent agency community and some of our national strategic accounts.
“The service and solutions that our teams provide to our major and independent agency customers is market leading and I’m thrilled to be extending this across the wider independent agency market.” – Greg McCrea
“This centralised offering will be best in market, harnessing the power of NZME’s multiple brands, platforms and personalities to support customer growth,” Michael adds.
James Butcher, Chief Commercial Officer commented, “We are really excited to launch this unique new sales division and we believe it gives us a competitive advantage within the industry, with us gaining a deeper understanding of our agency partners and our direct clients’ objectives, challenges and insights across their categories.”
McCrea shared his enthusiasm, saying, “The service and solutions that our teams provide to our major and independent agency customers is market leading and I’m thrilled to be extending this across the wider independent agency market.
“Additionally, we see the magic really happen when we align closely with our clients and agency partners, and launching the market’s first strategic account sales function promises to deliver even more of these great outcomes.”
NZME’s new sales division goes live on 1 October 2024.
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