Ogilvy NZ has promoted ECD Regan Grafton to chief creative officer, and Lisa Fedyszyn & Jonathan McMahon to joint executive creative directors. During his three-year leadership, Ogilvy MD Greg Partington says (in a release from the agency) Grafton has produced campaigns which have transformed brands and delivered spectacular results.
Last year Grafton bolstered Ogilvy’s creative firepower with the hiring of multi award-winning Aussie expat creatives Lisa Fedyszyn and Jonathan McMahon as group creative directors.
“In recognition of their outstanding contribution to the agency, they have been promoted to the role of joint executive creative directors,” Partington said.
New – and late
The three appointments appear to be new roles – although you’d never guess this from the inadequate, and very late, Ogilvy PR press release (it was prematurely leaked to Australian-owned trade media a full eight hours before being made available to Kiwi journos.)
“Under this creative lineup Ogilvy has had some fantastic results,” Partington said, “their work for the NZ Police The most successful recruitment film achieved international success but significantly received a month’s worth of inquiries in the first 24 hours of launch.
In 2018, the trio helped Ogilvy take out the Grand Axis, plus trophies from Cannes, D&AD, Award Australia and One Show.”
In 2018, Grafton, Fedyszyn and McMahon helped Ogilvy take out the Grand Axis at the Axis Awards, along with hauls of international trophies from Cannes, D&AD,
Award Australia and One Show.
Grafton said: “I’m really excited to announce the promotion of Lisa and Jono to joint ECDs. Their mix of leadership, drive and creativity have made a huge impact on the agency. I feel fortunate to have such a amazing team to work with.”
Partington said: “The promotion of Regan, Lisa and Jono represents our ongoing quest to deliver the most effective, innovative and creative work for our clients.”
McMahon said: “It’s a great thrill for Lisa and I to be named ECDs at Ogilvy. Every day we get to work with some of the smartest, nicest, funniest people around, which makes
the job that much more enjoyable.
“We love working with Regan, and it’s exciting to work with clients that share the same passion and drive to make the most creative and effective work together.”
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