Holden looks back at some of its much loved vehicles with a nod to the future in a new TVC as part of an integrated celebration of the brand that will roll out over the coming months.
“Holden has always been, and will continue to be, part of the New Zealand landscape,” says Ogilvy & Mather ECD Angus Hennah. “We wanted to use charm and warmth to evoke the viewers’ memories of Holden and the part the brand played in their lives.”
Marnie Jane Samphier, GM Marketing at Holden, says the campaign has been a long time in the making. “We have such a rich history in New Zealand and everyone has a Holden story. For us this campaign is a catalyst to reconnecting New Zealanders with the Holden brand, and reinforcing the fact that Holden is here for the long term.
“Over the coming few months this campaign will evolve in some really exciting ways, which will certainly get people talking.”
CREDITS
Agency: Ogilvy & Mather New Zealand
Client: Holden New Zealand
GM Marketing: Marnie Jane Samphier
Brand Communications Manager: Cherie Berryman
Executive Creative Director: Angus Hennah
Creative: Angus Hennah
Agency Producer: Amanda Kabel
Group Account Director: Sandra Daniel
Account Director: Jessica Short
Production Company: Exit Films
Director: Gaysorn Thavat
Producer: Declan Cahill
DOP: Ginny Loane
Editor: Sam Brunette
Post Production: Blockhead
Colourist: Pete Ritchie
Post Supervisor: Nigel Mortimer
Sound: Liquid Studios
Composer: Pete Van der Fluit
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