OMD, one of NZ’s largest media shops, has won the Skycity media account following a competitive pitch. Work commences immediately. The incumbent was Zenith NZ.
Skycity, the world class entertainment complex in the heart of Auckland’s CBD, includes the Skycity and Grand Hotels, Convention Centre, Theatre, Sky Tower, Federal Street, Casino and the Let’s Play Live E Sports studio.
And Skycity recently announced it will be the home of the All Blacks Experience, an interactive visitor attraction.
Skycity marketing GM Jon Spittle said: “Skycity Auckland today is a truly integrated world-class entertainment resort, appealing to a huge cross section of people both locally and internationally, and we felt the time was right to bring a similarly integrated and global approach to our media strategy.
“OMD impressed us with their vision, their expertise and their pragmatism.”
“Digital has a huge role to play in our media landscape, but we wanted to ensure we didn’t forget the value that traditional channels continue to offer both here and overseas. OMD impressed us with their vision, their expertise and their pragmatism. We are really looking forward to this partnership as Skycity moves into another exciting phase of growth.”
OMD ceo Nigel Douglas said: “We are thrilled to be working with one of New Zealand’s largest entities. We are eager to start work. The account perfectly complements our portfolio with Aucklandcentric clients such as Heart of the City, Auckland Council, and Auckland Transport.
“Everyone is jumping at the chance to work on New Zealand’s premier entertainment complex.”
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