AUCKLAND, Today: Omnicom Media Group tops the charts again, holding a 43.7% share in the latest New Zealand RECMA 2023 Billing report. Despite some challenges, OMD retains its #1 agency position, with PHD closely behind at #2.
Hearts & Science has risen to the #9 spot, showing an impressive 47% growth in 2023 compared to 2022. They also topped the 3-year growth rankings with a remarkable 316% increase.
“Our significant growth is testament to our talented team, our clients who believe and benefit in our data-led proposition and the backing of OMG in terms of size, scale, and capabilities in the market,” said Jane Stanley, CEO AUNZ Hearts & Science New Zealand.
“Our significant growth is testament to our talented team.” – Jane Stanley
RECMA reported a modest 0.3% increase in ad spend for agencies in 2023, while SMI noted a 7% decline.
In the latest RECMA Qualitative evaluation scores from February 2024, OMG remained unchallenged at #1 with 45 points out of 108. OMD excels in profile, awards, digital experts, and content & events staff.
PHD stands out in CEO and head stability, client tenure, and data & analytics staff numbers.
RECMA (Research Company Evaluating the Media Agency Industry) is the only independent company publishing a wide range of global media agency reports. Their mission is to provide strategic intelligence tools to assist the top 500 global advertisers in their decision-making and agency sourcing.
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