Clemenger BBDO Wellinton has created a series of fairytales to tell the story of the inhabitants at the opening of a major interactive walk-through precinct at Wellington Zoo.
The tales aim to amplify the zoo’s claim that NZ “is the only country in the world you can safely get up close and personal with local wildlife”.
Wellington Zoo ceo Karen Fifield said: “Meet the Locals/He Tuku Aroha is our celebration of New Zealand and the amazing animals and plant life that live here.
“The opening of the precinct marks the completion of an exciting decade of development initiatives that have further cemented Wellington Zoo’s reputation as one of the world’s most progressive,” Fifield said.
Clemenger ECD Brigid Alkema said: “The tale’s twisted predicaments and unexpected endings will appeal to lovers of Roald Dahl. In other words, almost everyone.”
The collection of radio fables were produced by Flare, Clemenger’s in-house sound suite and production arm, with an accompanying trio of Wazjig-style posters illustrated by South African artist Jean-Pierre Le Roux of Arcade Studios.
Hear the radio spots at www.clemengerbbdo.co.nz
Meet the Locals/He Tuku Aroha opens at Wellington Zoo this Saturday (24 October).
CREDITS
Wellington Zoo General Manager Community Engagement: Amy Hughes
Wellington Zoo Marketing and Communications Manager: Libby Callander
Agency: Clemenger BBDO Wellington
ECD: Brigid Alkema
Client Service: Sean Keaney, Rebecca Clarke
Radio
Creatives: Dan Moth, Tony Haigh
Producer: Marty Gray
Audio Engineer: Paul Stent
Voice Talent: Peter Vere Jones
Print
Creatives: JP Twaalfhoven, Emily Drake, Steve Hansen
Illustrator: Jean-Pierre Le Roux, Arcade Studios
Digital Artist: Jamie Bunting
Producers: Scott McMillan, Rebecca Clarke
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