AUCKLAND, Today: oOh!media New Zealand is once again celebrating International Women’s Day by spotlighting women-led businesses across its national digital Out of Home network.
Starting Monday, 3rd March, over 25 women-owned and led businesses will be featured nationwide, highlighting their innovation and success. Following the buzz of last year’s campaign, the 2025 initiative aligns with the global IWD theme, #AccelerateAction, calling for bold steps toward gender equality.
Research from the World Economic Forum suggests full gender parity is still over a century away, making action more urgent than ever.
“It’s more than visibility – it’s action,” says Nick Vile, General Manager of oOh! NZ. “Through our national platform, we’re giving women-led businesses a megaphone to showcase their powerful economic and social impact across Aotearoa.
“Being part of this campaign means everything for small businesses like mine. Visibility is key, and the support from oOh! opens doors to a whole new audience.” – Katarina Rajh
“We’re especially proud to be leveraging our regional networks this year, ensuring locally grown businesses from every corner of the country are represented.”
The 2025 campaign showcases businesses from a wide range of industries, including retail, FMCG, fitness, and creative sectors. Among those featured are Get Up To Skateboard (Taranaki), Abel Fragrance (Wellington), Untouched World (Canterbury), and Art + Body Creative Studio (Bay of Plenty).
For many, this exposure is a game-changer. “Being part of this campaign means everything for small businesses like mine. Visibility is key, and the support from oOh! opens doors to a whole new audience,” says Katarina Rajh, founder of Get Up To Skateboard, a Taranaki skate school with a special girls’ programme.
Abel Fragrance Founder and CEO, Frances Shoemack says, “As a business with global ambitions, visibility in our home market is incredibly valuable. This campaign celebrates women-led businesses of all sizes, and we’re proud to be part of a movement that champions action towards equality.”
This initiative reflects oOh!’s commitment to Making Public Spaces Better, creating value and sparking meaningful conversations. With campaigns like this, oOh! continues to drive inclusivity, ensuring women-led businesses across Aotearoa are seen, heard, and celebrated.
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