oOh!media New Zealand is giving advertisers a chance to win a $120,000 retail advertising campaign to celebrate the expansion of its full motion digital network into its newest media region, Wanganui.
The expansion follows Bayleys Property Services Ltd awarding oOh! the rights to deliver full-motion digital and classic advertising at its Trafalgar Square shopping centre in the heart of Wanganui.
oOh! New Zealands general manager Adam McGregor said the addition of retail advertising solutions in this new media region solidifies oOh!’s standing.
“oOh! is now the clear leader in retail advertising, providing advertisers with powerful opportunities to engage consumers in a consideration mindset at the point of purchase, and beyond, with engaging full motion content,” he said.
“Advertising in Trafalgar Square is an attractive proposition for any brand, as we know. More than 68% of households in the area have visited this shopping centre in the past month.
“Through this agreement, our total number of shopping centres is now 51, more than double what we had fewer than 12 months ago.
“This expanded offering means advertisers now have the opportunity to reach 1.7 million unique Kiwis every fortnight across New Zealand.
“Our total number of NZ shopping centres is now 51, more than double what we had fewer than 12 months ago.”
“We want advertisers to utilise full motion capability to its true potential and to help get the creative juices flowing we are giving an advertiser the opportunity to win an oOh! retail full motion package valued at $120,000.
“Neuroscience studies have proved that full motion digital out of home can capture our attention creating a strong emotional response. This drives memory encoding which is key to any form of communication as it directly correlates with subsequent action and purchase,” McGregor said.
For a chance to win, agencies and clients need to present oOh! with a creative concept and campaign rollout by Friday 6 July 6 for our panel of judges to review and determine the winner based on the use of inventory, integration of campaign with wider marketing campaign and ability to tell a compelling narrative without sound in 7 seconds.
International judges
A panel of international judges will be appointed, including include oOh! ceo Brendon Cook, Ocean Outdoor UK ceo Tim Bleakley, and OMANZ GM Derek Lindsay (chairman).
- Registrations of interest for the promotion can be made at here after which full competition details will be provided.
Winners will be announced on Monday 16 July.
About oOh!media
oOh! is a leading operator in Australia and New Zealand’s fast-growing Out Of Home advertising industry. We create deep engagement between people and brands through unmissable location-based media solutions. Our diverse New Zealand portfolio of classic and dynamic signs stretches across retail and universities. We combine this extensive reach with sophisticated data, industry leading insights and world leading digital innovation, integrating our physical inventory with social and mobile online channels to provide clients with greater connections with consumers.
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