AUCKLAND, Today: oOh!media has elevated Nick Vile, GM of its New Zealand operations, to the company’s executive leadership team as part of a realignment to promote greater cohesion and integration across the business.
The move follows a major review to determine current and future business needs in the face of Covid-19, and promote greater cohesion and integration between the company’s network planning, advanced technology platform development, product, pricing, content, creative, sales, marketing and delivery functions.
oOh! ceo Brendon Cook said those functions of the business had been realigned to increase simplicity, ensure it was able to deliver at scale to maximise the company’s unique media proposition, and expand the customer-centric focus across the whole company.
“Covid has had a profound effect on the business – it challenged us to work together in new ways and adapt our business at pace to meet the new reality,” he said.
“It has also highlighted how we could streamline our service delivery through realigning functions and ultimately enhance our offering to market.
“While oOh!’s New Zealand business had become the clear leader in delivering scale and smarts to the country’s advertisers in recent years, Mr Vile’s appointment will promote greater synergies between offices across the Tasman to the benefit of all customers.
“With Nick in our leadership team, we not only enhance our offering, but boost revenue for advertisers by aligning great work from NZ and Australia.”
“We have seen some great trans-Tasman specific initiatives over the past couple of years, and as we expand our data capabilities we will leverage our ANZ media proposition to become an important public space medium delivering quality content to inform and entertain the community,” he said.
“By elevating Nick to our leadership team, we will not only enhance our product offering in New Zealand, but also boost revenue opportunities and results for advertisers by aligning great work and ideas from both countries.”
Vile’s appointment takes effect on Monday 1 June.
About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organisations, local councils and governments reach large and diverse public audiences.
The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.
Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of A$649 million in 2019. It also owns digital publisher Junkee Media, printing business Cactus, and experiential provider oOh!Edge.
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