AUCKLAND, Today: oOh!media has added an additional 10 double-sided digital screens to its street furniture offering, extending its digital roadside network to more than 300 individual panels.
This latest round of deployment is focused on premium inner-city locations across New Zealand, including Auckland’s Queen Street and Wellington’s Lambton Quay.
oOh!media NZ GM Nick Vile said: “In conjunction with the premium location positioning, there has been a continued focus on investment into product quality with all screens deployed being state-of-the-art ultra-high definition 75-inch screens, capable of delivering 4K content and that adjust illuminance dependent on ambient light conditions.
“The new installations cement oOh!’s position as the leading out-of-home provider in New Zealand and combined with its investment in digital and technology, offers advertisers the ultimate platform to reach their target audience at the right place and in the right moment.
oOh! delivers 4.5m contacts daily across street furniture offerings in Auckland, Hamilton, Tauranga, Wellington and Christchurch.”
“The advantage of digital out-of-home advertising is that it supports technology and data-led planning, enabling individually-tailored messages to deliver greater relevance to audiences, ultimately enabling more effective campaigns.
“Our commitment to the digitalisation of out of home continues to drive growth opportunities, supporting our increased investment in infrastructure to align with population growth,” he said.
The new additions come at a time of growth for oOh! in NZ, which now delivers 4.5 million contacts per day across its street furniture digital offering in Auckland, Hamilton, Tauranga, Wellington and Christchurch.
The company (Media Business of the Year at the 2019 Beacon Awards), reaches 90% of the population through more than 7000 touchpoints across New Zealand.
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