AUCKLAND, Today: Otago Polytechnic has chosen Chemistry to lead a refreshed brand and marketing strategy. The five-year plan aims to establish Otago as NZ’s top choice for vocational education.
Chemistry will collaborate with Otago Polytechnic’s marketing team to achieve its growth goals. The institution offers career-focused tertiary education, with campuses in Dunedin and an international campus in Auckland.
Otago Polytechnic is part of Te Pūkenaga, a network of NZ’s 25 polytechnics and training organisations. In December 2023, the government announced plans to disestablish these national bodies, meaning Otago Polytechnic must prove its ability to operate independently.
“Our vision is to disrupt the market and make Otago Polytechnic the most desired choice for vocational study in NZ. Chemistry have an impressive track record of creating impactful brand platforms that change behaviour.
“With a desire to disrupt the market and make Otago Polytechnic the most desired choice for transformational and vocational study in NZ, appointing them was a no-brainer.” Gus Geary, Director of Marketing & Communications, Otago Polytechnic.
“We are thrilled to share their story and inspire students from all over to come and study in Dunedin!” – Marija Ewan
“Otago Polytechnic’s practical learning and industry-aligned learning equips students with work-ready skills. Paired with the stunning lifestyle in Otago, makes it an attractive choice for students in New Zealand.
“We are thrilled to share their story and inspire students from all over to come and study in Dunedin!” says Marija Ewan, Business Partner, Chemistry.
“Our creative strategy will be anchored by Otago Polytechnic’s compelling and unique proposition which is underpinned by their strong academic programmes and amazing teaching staff. They also offer a welcoming campus environment and the very appealing South Island lifestyle offered by Dunedin and greater Otago.” Sarah Chernishov, Executive Creative Director adds.
Chemistry works with major brands such as Wendy’s, Z Energy, MTF, State and AMI Insurance, and Acton. The agency recently secured B2B and Not-for-Profit clients, including Endless Metals, Make-A-Wish, and Cystic Fibrosis.
Chemistry’s appointment takes effect immediately.
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