AUCKLAND, Today: Leading global ad platform Outbrain has teamed up with NZ adtech solutions provider Cortechs to give local brands and agencies direct access to the power of native advertising.
Outbrain has appointed Cortechs as a New Zealand reseller of their premium product suite – including Zemanta, Outstream video and Outbrain’s interest targeting solutions.
Cortechs aims to provide its partners with a range of innovative adtech and martech platforms to drive meaningful business outcomes. The deal will provide Cortechs’ local publisher and agency partners with a new premium native solution offered through their local team of experienced sales and account managers situated throughout New Zealand.
In addition, Outbrain is working with Cortechs to build the industry’s knowledge on the benefits of native advertising via investment into educational programmes. The partnership involves plans for webinar events dedicated to the automotive and education sectors as well as meet-ups to discuss the potential of video, native and programmatic advertising.
Outbrain Academy will also run its third year in New Zealand, to equip marketing and media professions with the tools, insights and techniques required to be a success in native and content marketing.
Cortechs GM Ben Osborne said: “We are dedicated to providing our clients with the best adtech and martech platforms and solutions. As we only work with premium partners and products, this partnership with Outbrain is a natural fit.
“The adoption rate for native advertising in this region is still in its infancy phase, so we’re keen to lead the way.”
“We’re pleased to be appointed as Outbrain’s sales partner in New Zealand. The adoption rate for native advertising in this region is still in its infancy phase, so we’re keen to lead the way and help our clients amplify their digital assets to drive results.”
Outbrain’s Sydney-based APAC MD Andrew Burke said, “We’re excited to be able to bring market-leading native digital advertising solutions to the New Zealand market. Cortechs have a great reputation so this is the perfect move to get our premium product in the hands of regional advertisers and publishers.
“Building on the momentum we’re experiencing throughout APAC, it’s also great to be able to invest in educating the industry on native advertising. Outbrain is committed to sharing our native knowledge and expertise to help people harness its power to better their businesses.”
About Cortechs
Cortechs NZ is a specialist Adtech / Martech company which helps local ad agency partners to leverage new innovative digital marketing products to drive meaningful business outcomes for clients. Cortechs works closely with agency partners to educate teams on ways to leverage a very diverse set of digital marketing tools. Cortechs was founded in May 2018 and is headquartered in Auckland, New Zealand, and has an active nationwide presence.
About Outbrain
Founded in 2006, Outbrain’s mission is to create the most meaningful and trustworthy online discovery feeds connecting a person, channel and marketer. Outbrain’s native advertising technology powers the news, product & information feeds of the world’s most recognized publishers and channels including MSN, CNN, BBC, The Washington Post, The Guardian, and Sky News. Outbrain is headquartered in New York with offices in 15 cities worldwide.
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