AUCKLAND, Today: JCDecaux and shopping-centre owner Scentre Group have unveiled a partnership that will see JCDecaux develop and manage a portfolio of external roadside advertising touchpoints at Scentre Group’s Westfield living centres in Australia and New Zealand.
JCDecaux’s Sydney-based ANZ ceo Steve O’Connor said: “Scentre Group’s 41 Westfield living centres are strategically located in key growth corridors across Australia and New Zealand.
“With 65% of Australians and New Zealanders living within 30 minutes of a Westfield living centre, they play an important role as essential social infrastructure in their local communities.
“The unique location of these roadside advertising assets will offer advertisers a new opportunity to reach audiences at scale, via high-impact formats utilising world-leading digital technology, such as high-resolution, transparent digital screens.
Under the agreement, JCDecaux will secure planning approvals, and manage the development and maintenance of the signage.
“Our new partnership includes locations that offer unique reach into areas not previously covered by outdoor advertising.”
“Our relationship with Scentre Group is a very strong one, founded on mutual respect, and we are delighted to be working together on these significant new opportunities in Australia and New Zealand,” O’Connor said (in a statement issued by Third Avenue PR Sydney).
“The environment around Scentre Group’s portfolio represents a powerful marketing opportunity.
“Our new partnership includes several locations that offer unique reach into areas not previously covered by outdoor advertising.”
Scentre Group partner experience GM Bill Burton (also Sydney-based) said: “We are pleased to partner with JCDecaux to build on our strategic mix of marketing and advertising assets in Australia and New Zealand.
“JCDecaux is the right partner to bring global expertise in outdoor media, community and stakeholder engagement.
“This partnership is testament to the value and reach of our Westfield living centre platform, which sees customer visitation of more than 535 million each year,” he said.
About Scentre Group
Scentre Group (ASX: SCG) is the owner and operator of Westfield in Australia and New Zealand with interests in 41 centres, encompassing approximately 11,500 outlets and total assets under management of A$54.2 billion.
About JCDecaux
JCDecaux has more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY18, JCDecaux reported revenue of approximately €3,619 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001.
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