AUCKLAND, Today: It’s the news Aotearoa New Zealand has been waiting for. The f%$#ing news actually. Just three weeks since an inexplicable Breaking News alert told the country’s largest digital news audience that Paddy Gower had a job, details have now been revealed about what he’ll actually be doing.
It’s TFN! A Kiwi-as video and audio show on Aotearoa’s largest digital news website, The F#$%ing News flips the script on the news – short, upbeat, inspirational and f%$#ing good fun journalism with the nation’s favourite everyman reporter interviewing the good, the great, and the brains of our nation.
“TFN, the show, will make Kiwis feel great about their country and great about being a Kiwi themselves,” says Paddy. “Think news with heart – bloody good yarns and positive journalism about life in Aotearoa New Zealand today.
“Kiwis today are looking for community and connection, and I’m on a mission to do that,” he says. “This really is the beginning of something special.”
Devised by Paddy and his award-winning creative leader Jon Bridges – founder of Paddy Gower Has Issues and 7 Days, and former executive producer of The Project – TFN will make its first appearances on stuff.co.nz this month, in a beautifully designed bespoke content site that will be the home of all the best Paddy Gower content past and present.
“’TFN’, the show, will make Kiwis feel great about their country and great about being a Kiwi themselves.” – Paddy Gower
With social, audio, video, and text content landing across Stuff’s ecosystem each week and culminating in a full video and audio show, TFN is about real people and the news that matters to them.
Stuff Brand Connections Managing Director Matt Headland says Paddy’s enormous appeal across young, diverse, middle-aged, and middle New Zealand is a unique opportunity for commercial partners to connect with audiences, from the news avoidant to news junkies.
“We call it the Paddy effect,” says Headland. “From the moment Stuff announced its partnership with Paddy and Jon, our engagement with audiences across not only stuff.co.nz but all of the social channels – from LinkedIn to Insta and TikTok – went through the roof.
“Paddy is deeply trusted, a reflection of all that’s good in our country, and he can talk to anyone, about anything, and make it informative, inspirational, and fun.”
Paddy’s first content for stuff.co.nz landed on the weekend and delivered incredible audiences on site. See his video about a great Kiwi doing well in retail here and his column on why Nigel Latta’s cancer conversation is so important for us all to hear here.
- Got a great Kiwi brand who wants to be involved? Contact Jaana Collins on 027 244 7260.
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