AUCKLAND, Today: McDonald’s New Zealand and DDB Group Aotearoa have gone all out, turning the launch of Macca’s biggest-ever burger into a full-blown road trip across the North Island. The campaign is pure Kiwi spectacle, big, bold and seriously shareable.

AUCKLAND, Today: ANZ Bank New Zealand has teamed up with TBWA\New Zealand for a new campaign celebrating the heart and soul of Tāmaki Makaurau as Auckland FC kicks off its second A-League season.

AUCKLAND, Today: Amplify is proving once again why it’s a force in the creator world, with four of its talents landing nominations in the 2025 TikTok Awards, including the big one, Creator of the Year.

AUCKLAND, Today: Black Friday isn’t just busy, it’s chaos. Everyone’s shouting for attention, every feed is flooded, and every ad dollar’s sweating to deliver. Yet, one powerful channel still gets overlooked: out-of-home (OOH).

AUCKLAND, Today: Healtheries and TBWA\New Zealand flipped bedtime on its head with Sleep vs Sloth, a world-first showdown that pitted New Zealand’s best sleeper against one of nature’s most famous nappers, a real Costa Rican sloth.

AUCKLAND, Today: Christmas is coming early for thousands of Kiwi families as Pead and PHD team up once again with The Kindness Collective to bring back the Christmas Joy Store.

AUCKLAND, Today: Sports nutrition brand Musashi has selected full-funnel agency Thompson Spencer to spearhead its expansion into the Middle East. The move, which starts in the UAE, came after a competitive pitch process.

AUCKLAND, Today: New Zealand Blood Service has kicked off a nationwide campaign with Remade, shining a light on plasma donation and encouraging more Kiwis to roll up their sleeves.