After a lengthy suspension of all advertising in the wake of last year’s emissions scandal, VW returned to TV in late January, courtesy of FCB and Simon Mark Brown’s Kontent production company. And its first new spot is a beauty.
The Business wins big pitch
Parnell-based marketing agency The Business has won the Heinz Wattie’s through-the-line account in a pitch.
RNZ leverages the power of its people
Rainger & Rolfe is pleased with the brand positioning campaign they’ve just done for Radio New Zealand (or, as they now call it, RNZ). “It’s a strong campaign that communicates RNZ’s core values – quality of journalism, integrity, independence, excellence and professionalism,” says Ant Rainger.
NZ top 10 ads down on 2014
Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad budget from $45 million to $31 million last year.
True’s trip down Memory Lane wins Newspaper Ad of the Month
True has won the January Newspaper Ad of the Month for Air NZ Remember when ads used to look like this? “This is a nice long copy ad which stood out from the rest,” the judges said.
Arrivals & Departures: Adshel raids MediaWorks, FCB snaffles Saatchi star for new strategy unit, Film Construction taps Aussie, new publisher at Bauer
Adshel has appointed Ashlee Walsh as account manager, responsible for working with advertisers and media agencies on delivering creative and innovative campaigns across Adshel’s network of digital screens and static roadside panels.
Middle-earth campaign clinches APAC PR award
Tourism New Zealand has picked up more international honours for its 100% Middle-earth, 100% Pure New Zealand campaign, which won the Travel & Tourism category at the inaugural Asia Pacific Excellence Awards, which recognise outstanding achievement in the field of PR and communications.
Sobering research shows young Kiwis think moderation is cool – Heineken takes the message to TV
New local research – conducted by TNS for Heineken NZ – into the drinking attitudes of millennial consumers in New Zealand has revealed insights into the motivating factors for moderating1 alcohol consumption, and suggests drinking moderately during nights out is now considered ‘cool’.
Fairfax & MA sign content deal
The Marketing Association has forged a partnership with Fairfax Media to deliver content to marketers. Fairfax Media chief marketing officer Campbell Mitchell said the partnership is a tangible demonstration of the company’s commitment to bring fresh content to New Zealand’s marketing community.
Going up: Facebook on NZ smartphones
Facebook has released its New Zealand user numbers for Q4 2015. Nobody will be surprised to learn that at least half of all Kiwis are deeply involved in this phenomenon.
