Q+A: Marketing the Santa Parade

EditorQ+A, News Make a Comment

The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from South Africa, where she was a marketing manager at Sun City resort.

Mother’s Day!

EditorColmar Brunton's TVC Top10, TVCs, News Make a Comment

On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki Delacey (who supplies our monthly list), “is not surprising as it is a highly emotional ad with great creative qualities.”

The case against an NZME-Fairfax merger (Updated)

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New Zealand’s news media is already more concentrated in its ownership than many comparable countries even before the proposed merger between NZME and Fairfax’s New Zealand news assets, says a paper commissioned by the Commerce Commission from two UK-based specialists on media diversity.