Ads ‘stuck in superdiversity time warp’

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Many businesses are lagging behind when it comes in to reflecting New Zealand’s superdiverse reality in their marketing – and with younger consumers in particular demanding brand authenticity, bridging that gap represents a big opportunity, according to the latest research findings from TVNZ’s Forecast initiative. 

Mark Weldon calls it quits

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Mark Weldon has resigned from his position as MediaWorks ceo – despite a strong indication to the contrary that he and company chairman Rod McGeoch gave reporters after yesterday’s board meeting.

Gem gets personal

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Gem, the NZ financial services brand that was previously part of global brand GE Money, has launched a new marketing campaign to challenge conventional thinking about personal loans.

Toby Talbot heading back to NZ

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Toby Talbot has resigned as DDB Sydney’s chief creative officer, DDB Sydney to take up a new role as managing partner of Assignment Auckland –working alongside to Peter Biggs and Duster Andrew, according to Sydney-based Campaign Brief.