Emirates has signed up as broadcast partner for TV’s brainiest quiz show Mastermind when it returns to TV ONE at 7.45pm this Sunday (1 May) with newsreader Peter Williams putting local contenders to the test with tough questions.
Global interactive stars to speak in Auckland
Over 1000 delegates from New Zealand, Australia, East Asia, Europe and North America will meet in Auckland next month at the inaugural Magnify Conference on immersive technology application, presented by Air New Zealand.
D&AD got it right with Y&R – but DDB missing in action
Last week (Thursday 21 April), the London-based D&AD organisation provided M+AD (and other global ad media) with the final results of Pencil award winners from D&AD Judging 2016. M+AD has now been informed that the information “requires a slight correction”.
YouTube breaks new ground with unskippable six-second ads
YouTube, the video-sharing website owned by Google, is to offer advertisers a new short-form video ad option that lasts just six seconds.
Y&R, Colenso, Saatchi star at internet Oscars (updated)
Y&R, Colenso BBDO and Saatchi & Saatchi have won one Webby Award apiece at the Internet ‘Oscars’ – the Webby Awards in New York.
NZME spotlights women’s sport coverage
NZME is to kick off its Olympic Games coverage with the launch of She’s Got Game, a fortnightly video show highlighting the accomplishments of New Zealand’s female athletes.
New Research: Marketers should rethink agency relationships
Changing brand and agency roles are negatively impacting the customer experience and marketing’s ability to demonstrate tangible business results, according to a new study that highlights a need for marketers and agencies to transform roles and responsibilities to improve collaboration and business results.
oOh! signs more malls
oOh! New Zealand is to expand into eight more shopping centres on both the North Island and South Islands with its state-of-the-art digital signage.
Arrivals & Departures: Contagion Media expands
The numbers in the media department at Freemans Bay full-service agency Contagion have risen by two, with the promotion of Suzie Thompson and the hiring of Ryan Jordan as Joint Heads of Media.
#SMCAKL & Chill
Amar Trivedi reports from the latest Social Media Club Auckland event: Around 300 movers and shakers ditched their ‘binge watch of choice’ to learn about the changing entertainment landscape and the role of social media within it at SMCAKL on Wednesday.