Since rebranding from NZ Sponsorship Agency to Spur in 2014, the Auckland-based boutique sponsorship and brand experience agency has continued to grow, with the addition of inhouse content production and studio capability.
TVNZ signs big free-to-air Games deal
Largest-ever free-to-air New Zealand broadcast deal for the 2018 Commonwealth Games, to be held on Australia’s Gold Coast. Globally, the games broadcasts are expected to reach over 1 billion sports fans.
January-February events calendar (UPDATED)
2016 is kicking off with a plethora of significant local & offshore awards shows and industry seminars – including the looming Axis and One Show deadlines, a CAANZ employment law seminar, a Beacons entry-writing workshop, and the Marketing Association’s NZDM Awards. Here’s a summary …
Cache me if you can
Ryan Bonnici, APAC marketing director of Ogilvy Sydney client Hubspot (a global inbound marketing company), tackles on behalf of M+AD readers one of our great everyday problems – crappy website design and management. “Is your site reaching its full potential?” he asks …
Close encounters
On the left is the new MediaWorks logo, courtesy of Mark Weldon and Auckland agency OneDesign. On the right is the logo of Australia’s ABC.
D&AD taps Kiwi jurors
D&AD has named Saatchi & Saatchi Auckland ECD Corey Chalmers and Clemenger BBDO Wellington CD Bridget Alkema as jurors for its 2015 awards, scheduled for April in London. The categories they will judge have yet to be announced.
Sugar spices up South Australia
After being reappointed as the South Australian Tourism Commission’s strategic & creative partner back in April, K Rd indie Sugar&Partners says it has been riding the online video wave delivering a new rich-video digital platform targeting New Zealand travellers thinking of hopping across the ditch.
ABs make a racket at Stanley St
Saatchi & Saatchi and Toybox brought All Blacks Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea into the same frame as ASB Classic tennis stars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands for an video now running on social media.
2016 Facebook Awards go regional
The global Facebook Awards – expanding this year to include regional finals – has issued its call for entries.
Fool’s paradise
BMW New Zealand’s Reverse April Fools’ Day campaign, created by DDB NZ, continues to be recognised internationally, this time winning the only award in the Experiential category at The One Show Annual Automotive Advertising of the Year Awards.
