Auckland-based digital sales house Ad2one has been purchased by Gravity4 – a US headquartered global company that describes itself as “the world’s first high-frequency marketing cloud”. Gravity4 also made its intentions clear in this part of the world by buying Ad2One Australia.

After a revamp of categories for the 2015 NZ Radio Awards has announced its 2016 call for entries – with just one change: The addition of a new category – Best Promotion.

The One Club New York has set Friday 29 January as the final deadline for the 2016 One Show.

NZW-based NZ-founded Goodoil Films is 2015’s highest ranking – equal 3rd – Australasian production company in Campaign Brief’s global list issued by Best Ads over the weekend. Goodoil director Hamish Rothwell was named No 1 director in 2015.

This is the last 2015 edition of M+AD’s daily newsletter. We’re taking a break and will return on Monday 11 January.

A collaboration between Fullers ferries and Newmarket-based digital agency Motion Sickness Studios has produced documentary-like content illustrating that – when it involves the Hauraki Gulf – the journey is just as important as the destination. 

M+AD reminds readers that the entry deadline for the 2016 Axis Awards looms large in the new year – the closing date is Tuesday 19 January.

Thanks to a partnership between AUT and iSite Media one clever creative concept from two AUT students will soon see their Vitafresh ads plastered on bus backs and billboards all over town. 

Auckland-based digital media provider Exponential – part of the Exponential global group – told a packed Auckland meeting of ad people at the Roxy Lounge that “engagement is key to the customer journey”.

One of Australasia’s largest agency groups has emerged from the merger of Australian brand STW and the global WPP holding group.