Yesterday, M+AD ventured into dangerous territory, putting the boot (as you do) into our opposition at Tangible over falling revenues (and increasing online content) at three of its print titles. With this story, we ran three nice cover photos … and got one of them horribly wrong. Oh, the irony!
Marketing Awards entry call
The TVNZ-NZ Marketing Awards has issued its 2016 call for entries – this year’s theme is What’s Your Story?
PR Awards finalists named
The Public Relations Institute (PRINZ) has unveiled the 27 finalists for its 42nd annual industry awards – from a record 69 entries.
Arrivals & Departures: Phantom taps Fairfax man, Eyeota founder steps up, new chair for WPP Media
After 14 years at Fairfax Media, Stuart Palmer has taken up the newly created position of national sales manager at Phantom Billstickers.
NZME launches integrated rural brand
NZME is aligning all its rural radio, digital and print offerings under a single brand – The Country. The changes will see the Farming Show, fronted by Jamie Mackay, renamed The Country “to better reflect the wide scope of content from the show”.
Fishing mag print edition sinks
Falling revenues have led to the closure of Tangible Media’s NZ Fishing World glossy magazine, which is switching its output to digital.
FCB Media dominates Beacons finals (updated)
FCB Media leads the field by a country mile in the 2016 Beacons (formerly the Media Awards) with 23 finalists. CAANZ announced its full list of finalists this morning.
Adblocker sales thrive on the unexpected
Unexpected ad pop-ups & video pop-ups are in the sights of Ryan Bonnici, the Sydney-based APAC marketing director of HubSpot – a global inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Bonnici took part in a Q+A session with M+AD …
FM flashback station debuts in Wellington
NZME is to launch a new radio station, Mix93.7, in Wellington this Monday (April 18). The station, which is already on air in Auckland and Christchurch, will play a continuous blend of the best music from the ’80s and ’90s from the likes of Madonna, Prince, Michael Jackson, Crowded House, INXS, U2, Robbie Williams, George Michael and Ricky Martin.
First campaign for ‘smarter, smaller’ power shop
Saatchi NZ has launched the first major campaign for ‘cheap’ NZ power company Electric Kiwi – an online-only outfit that offers a “smarter, smaller” alternative.