Spark PHD retains Mercedes-Benz

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Spark PHD has been reappointed to handle media planning and buying for Mercedes-Benz in New Zealand, effective immediately. The appointment follows a competitive pitch which included agencies from Publicis and WPP.

APAC Positive Change Effies entry call

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Entries open Tuesday week (December 15) for the second annual Asia Pacific Positive Change Effie Awards, run in collaboration with the World Economic Forum. Work that ran in Asia Pacific between 1 August 2014 and 31 October 2015 is eligible to enter the 2016 competition.

NZ Interactive revenue cracks $200m

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Interactive Advertising* in New Zealand passed $200m in a quarter for the first time in Q3 2015. The 21% increase year-on-year was fuelled by significant spend increases in the Mobile (98%), Social Media (53%) and Search & Directories (28%) categories.