Saatchi & Saatchi previewed a new Toyota NZ campaign on Sky last night, celebrating the car company’s commitment to motorsport and the development of New Zealand racing talent through the Toyota Racing Series (TRS).
NZ shopper marketing in focus
Clemenger Group’s specialist’ shopper & retail communications agency Raydar has launched Shop Window, a comprehensive study into the New Zealand shopper.
Maaate!
Greg Page’s Kiwibank Indepen-dance – surely one of the weirdest ads of the year – is enjoying a good run at the top of the Top 10, back in November at No 1 again. But the big event in November was the return (again) of a mighty NZ classic – Kevin Denholm’s Mitre 10 Sandpit, created in 2008!
Shrink wrap
In a re-interpretation of the craftsmanship that goes into its products, Singapore Airlines partnered with American paper craft artist Luca Iaconi-Stewart to create a model of the Singapore Airlines Airbus A380 fitted with functional miniatures of its cabin products.
Six global trends for 2016
A digital backlash, the explosion of video formats, and the need to fuse data analysis with creativity are among the key challenges facing marketers in 2016, according to a new report produced by UK website Warc in collaboration with Deloitte Digital.
Catch of the day
Cadbury NZ – with a little help from their friends at TVNZ, Blacksand, Carat and Beat – has launched its 12-day Cadbury Catch Christmas Promotion, which aims to share the seasonal joy with Kiwis by giving them the opportunity to win Christmas presents for friends and family.
Dark Xmas tale
Hamburg agency Jung von Matt has created one of the most miserable – but ultimately heart-warming – ads this Xmas.
Arrivals & Departures: Campbell & Co wins Skinny, makes two hires
Parnell-based engagement agency Campbell + Co has added Skinny Mobile to its portfolio, along with Container Door, St Marks Developments Limited and Auckland Art Fair.
Programmatic shop opens for business
GroupM (MediaCom, Mindshare, MEC and maxus) has launched Xaxis global programmatic media and technology platform into New Zealand. “This expansion will provide marketers across the Tasman with the full suite of Xaxis’ audience buying solutions,” said Australia-based managing director Esther Carlsen, who will oversee the new Auckland branch (as yet, no people on the ground here).
Christian festival ads sit on the fence
New kid on the Christian music event block, Festival One, is working with Onehunga-based interactive event fencing company Adfence to roll out a range of interactive marketing opportunities to connect consumer brands to the thousands of teenagers, young adults and families expected to attend the four-day festival.
