Leading local audience data provider Eyeota and Rocket Fuel (a leading programmatic marketing platform provider) have announced a global partnership. The partnership – which also covers the NZ market – means that Eyeota’s data segments will be available in Rocket Fuel’s programmatic marketing platform so advertisers worldwide can target specific audiences for online advertising.

Boyd Public Relations has brought together a group of well-known New Zealand companies to create a mobile shipping container workshop for kiwi charity, Look Good Feel Better. 

The annual MotorSport New Zealand Media Awards have been expanded as part of the organisation’s efforts to lift the profile of motorsport with the country’s media and sports fans.

Australia-based STW Communications Group Ltd is to officially merge with the Australian and New Zealand businesses of London-based WPP plc (“WPP”) following STW shareholder approval at an Extraordinary General Meeting held in Sydney yesterday. The official merger effectively completes a process that began in 2010.

Brother Design Auckland has picked up four Golds and a Silver for Foodstuff’s private brand Pams at the Vertex Awards in North Carolina, beating retail giants from across the globe.

New Zealand’s largest listed shopping centre owner, Kiwi Property, is to make its first foray into television sponsorship, partnering with TVNZ to deliver the fashion and beauty segment in season two of lifestyle programme Kiwi Living.

The Marketing Association has elected two new board members for the 2016-2018 term – Bindi Norwell (executive director of TNS Global) and Tony Mitchell (business consultant at Datamine). Re-elected for the same period was Stuart Yorston (general manager, Sealord).