By Auckland-based digital marketer Verna Yang: With a population of 1.35 billion, China has become the land of opportunity for New Zealand businesses. With its market scale and potential, there is also the degree of market complexity.
Arrivals & Departures: Star NZ director joins 8
Multi-awarded Kiwi drama & commercials director/DOP Aaron Morton has joined 8 for directorial representation in the Australian and New Zealand markets.
NZME expands its video footprint
NZME has unveiled plans to launch NZ Herald Focus, a digital video news show that will launch in April. NZME’s digital audience of two million people every month will now have access to NZ Herald Focus across all digital platforms.
Controversial NZ ads triumph at Adfest
Colenso BBDO creative work swept all before it at Adfest Pattaya over the weekend, with the agency away with three of the top creative prizes – the Grande Innova Lotus for DB Export Brewtroleum plus the Innova Lotus for VW Reduce Speed Dial, and the Grande Lotus for Pedigree Found. No other NZ agencies featured among the winners.
TV tweeters have higher ad recall
When a high percentage of tweets about a TV show contain emotional reactions, TV viewers are 48% more likely to recall an ad than viewers who watch shows that trigger less of an emotion response, a new global study has revealed.
Global response to Colenso censorship campaign (updated)
Saturday was World Day Against Cyber Censorship and in a unique partnership Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech advocates Edward Snowden, Ai Wei Wei, and Pussy Riot in a campaign conceptualised and brokered by Colenso BBDO.
TV delivers ‘powerhouse’ performance
Last year’s television advertising figures confirm advertisers’ ongoing confidence in the powerhouse” television medium, says industry body ThinkTV. In past years, this report would have been included in the ASA annual roundup – now the ASA has dropped the service (see ASA story on this page).
‘Minor fault’ stops awards in their tracks
The 2016 Radio Awards finalists will be now be announced on Thursday March 31 – one week later than planned – due, says the awards organisation, to “an unforeseen minor technical fault”.
ASA drops ad revenue service
The Advertising Standards Authority has confirmed it will no longer be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. The move brings to an end a service provided by the ASA for the past 15 years.
Bravo M+AD?
“What a ridiculous post,” writes Suckysucky in response to M+AD’s roundup of the saga that’s developing around Axis and ads designed purely to win awards.
