Retarget market returns to ad:tech

EditorNews Make a Comment

Retargeting outfit AdRoll drew a lot of interest at NZME’s ad:tech earlier in the week. “This year’s ad:tech was smaller and more compact than last year,” said Sydney-based managing director Ben Sharp. “For us, this meant more engagement.”

Excitable boy

EditorNews Make a Comment

One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park and Botany Town Centre.

Sue McCarty resurfaces at ad:tech

EditorNews Make a Comment

Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali) manning the company stand at ad:tech Auckland.

Life after deaf

EditorNews Make a Comment

From February, Sky TV will offer – and pay for the infrastructure – to caption some of its programmes on Prime, with a focus on NZ on Air-funded and primetime content.

Europe dominates at Epica

EditorNews Make a Comment

Apart from two golds for Japan, all winners announced so far at the Epica Awards in Paris – which bills itself as a global creative show – have come from Europe, Russia and Turkey. Nothing for NZ, Australia, the rest of Asia, and Latin America.