Y&R, Special, Clems make AWARD finals

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Sixteen Kiwi entries – from Y&R, Special Group, and Clemenger Wellington – have made the third wave of finalists for Australia’s AWARD Awards, joining Saatchi & Saatchi, Colenso BBDO, and DDB who went through earlier in the week.

Shit happens

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Sugar&Partners have created a poster campaign for an anti-bacterial toothbrush – designed specifically to combat the fecal matter that gets deposited while on toothbrushes in bathrooms with toilets.

bcg2 wins Animates pitch

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After a comprehensive agency review and pitch process, bcg2 has been appointed as the Animates creative agency encompassing their retail and professional services portfolio. The incumbent was Y&R.

TV, Print outscore social media on trust

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Marketers are wasting money on useless social media campaigns because they believe Facebook, Instagam and Twitter are a “cooler” way to advertise than traditional, more effective media such as print or TV, according to Australian site B&T, which republished this piece from The Australian Financial Review.

Young Love illuminates BP story

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Following the heartstring-tugging tale of Peter & the Rabbit in the 2015 BP brand campaign, Ogilvy has created the next iteration of My BP Story, which continues to put everyday people at the centre of the creative approach.

Down: TVC entries. Up: Tech & Design

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Paul Head’s introduction to Thursday night’s Axis Awards was short, but it was quite long enough for the CAANZ ceo to point out the great changes taking place in Axis this year – changes that reflect the rapid shifts in the ad industry itself.