Kiwis are more interested than ever in choosing the sustainable option when purchasing goods or services, and while mainstream businesses are starting to respond to this trend there is much more to be done according to new research released this month.
Mediaworks & Beat taste success in Sydney
Farewell Deadpan Alley
FCB has chosen to salute Prime TV’s Downton Abbey – now in its final season – with a billboard featuring the lead characters in typically British deadpan mode.
BBDO NZ shines in Vegas
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NZ picked up five gongs – a gold, two silvers and two bronzes – at the London International Awards in Las Vegas. Four, including the gold, went to Colenso BBDO, while Wellington sibling Clemenger BBDO scored NZ’s only other metal – a silver.
Lotus Awards entry call
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The Adfest 2016 Lotus Awards has issued its call for entries. The 19th edition of this big Asian show will be held 16-19 March 2016 in Pattaya, Thailand (the theme is Creative Intelligence).
A script with guts
Film Construction director Mick Andrews has shot a spot for Oceania Healthcare, out of Parnell agency Rainger & Rolfe.
The Sweet Shop through at Epica
Paris-based Epica has announced its shortlisted entries for the 2015 awards. The shortlist was compiled by votes from leading global marketing journalists (including M+AD ed David Gapes).
iSite adds digital screens in Christchurch & Auckland
iSite Media is establishing five new sites for its AURA digital billboards – including expansion into Christchurch. This more than doubles the existing iSite portfolio, which now offers a combined reach of 330,000 people over a two-week period.
Film Construction duo ‘apprehend’ NZ for Hyundai & Shine
Film Construction director Perry Bradley and chief European Hyundai designer Thomas Burkle apprehend the wondrous NZ environment in FC’s latest TVC for Hyundai and Shine.
Rugby the winner on the day
FCB has won October’s Newspaper Ad of the Month for its Prime TV Stadium NZ ad. Judges Paul White (AUT), Rod Prosser (JWT) and Danny Brown (Federation) said: “This is a great simple idea with good use of colour. You see the ad, and instantly understand it. Well done – the nation was watching.”