This year, MDS AdSchool team Jake O’Driscoll & Sylvia Humphries became Cannes Future Lions finalists, won the Visa Future of Payment competition, scored a Crowbar win – and now they’re off to Sydney on Friday to join 28 other lucky creatives from Australia at the D&AD New Blood Workshop – Brief to Broadcast.
Arrivals & Departures: New digital talent agent reporting for duty, ma’am (plus 5 Spectre tickets to give away)
Gunn wants YOU
The Gunn Report is seeking nominations from NZ advertising professionals for its latest creation – The 100 Best Commercials of the 21st Century. So Far.
You may be replaced by an algorithm
APNO greets the ABs at Auckland’s gateway
As the initial wave of Rugby World Cup fever settles, advertisers have taken to outdoor to keep the excitement front of mind. Underwear brand Jockey backed the team early in the piece well before the RWC had begun, understanding that seeing the All Blacks out of the famed black jersey might make quite an impact.
Colenso shares Mashies glory with the Yanks
Colenso BBDO emerged from the annual Mashable Awards (the Mashies) as the only agency outside of North America to walk away from the show with metal. On the night, Colenso’s Found project, developed with Google, won Best Use of Mobile and Samsung Black Cats won for Best Real Time Marketing.
Dai reprises star roles in Toyota Genuine Parts campaign
Following the success of Toyota’s Genuine Parts campaign earlier this year with comedian Dai Henwood, Saatchi & Saatchi New Zealand has launched a new series, which sees Henwood playing a multitude of characters including a mum and baby.
MDS wins gold, silver, bronze in Singapore
MDS AdSchool students have won gold, silver and bronze at the International Crowbar Awards. The gongs came in the copywriting, print, art direction, direct mail, ambient and cinematography categories.
ASB, Saatchi doing sponsorships differently
ASB has released the concluding content around their sponsorship of the Auckland Marathon – and their Run Down Your Rate competition that gave 10 lucky runners the chance to win their marathon time as a two-year fixed home loan interest rate.
The Herald launches data journalism site
The New Zealand Herald has today launched its new data-journalism website Insights – a further demonstration, says managing editor Shayne Currie, of the Herald’s “commitment to in-depth journalism and new forms of storytelling”.