NZME presented the third PwC Herald Talks event at Sky City this morning with some of the country’s top global business minds and business community connecting. 

Sports drink brand Powerade – along with its agency partners Ikon, Ogilvy, Spur, and Activation – has announced the return of its Powerade Challenge – running from now through to December. In its fifth year, the challenge invites Aucklanders and Wellingtonians to register for free, complete the running challenge on a day that suits them and track their training times using Powerade digital wristbands.

Cassette tapes. Catalogues. Floppy disks. Fax machines. The list of things rendered obsolete by the digital age grows longer every year. But here’s one practice it can’t seem to kill off fast enough – the media RFP. GE’s New York-based chief marketing officer Linda Boff shared her thoughts with Ad Age … 

Much of the time and effort marketers spend devising card-linked offers and creating online or mobile discount codes for shoppers may be wasted, according to new US research reported on the Warc website. The research shows that almost two thirds of US consumers still prefer to use paper coupons.

Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and Whybin\TBWA public relations arm Eleven helped rectify the scheduling clash by streaming the final live from devices attached to the backs of runners.

Auckland artist Mike Davison (head of art at Colenso BBDO) holds his new show, Rangi & Papa, at Flying Fish, 230 Ponsonby Rd on Friday & Saturday 20th & 21st November.

Barnes Catmur & Friends have devised a new print/online/outdoor campaign for Boundary Road Brewery. The campaign was based on years of study in pubs all over New Zealand, which up till now had been rather aimless.

APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup.