BC&F Dentsu – formed in Auckland just this week when UK-based agency network Aegis Dentsu bought a majority stake in Barnes Catmur & Friends – has immediately repaid the investment with six finalists at the Singapore-based Asia Pacific Effie Awards, just behind Colenso’s eight finalists.
Tricksterism strong here
D&AD has released a teaser of the new brand identity for the D&AD Festival. “This,” says D&AD President (and Havas London ECD) “gives a glimpse of the fantastic work that is to come.
Arrivals & Departures: The Business taps Greg Antoine, Nicole Haysom joins Pead PR
Parnell strategic & creative marketing communications shop The Business has hired Greg Antoine as account director. He was previously an AD at Ogilvy & Mather where he managed the Pernod Ricard New Zealand and Pizza Hut accounts.
Maximising marketing dollars
Since taking up the NZ manager role at Asia/Europe analytics company Datalicious in April last year, Kasmira Sewpershad (ex OMD, Contagion, MediaWorks) has seen the business grow as she guides her team of smart, passionate and caring data nerds working to deliver innovative marketing solutions for brands. Today, she brings M+AD readers up to speed.
Kiwi six-pack makes global top 100
Six NZ campaigns from five agencies – Republik, DDB, Clemenger, OMD, and Barnes Catmur & Friends – have been selected by UK ad/media site Warc as among the 100 most effective marketing campaigns from 2015.
Ignorance won’t cut it
CAANZ has set up an interactive seminar to bring agencies up to speed on the Commerce Commission’s hard attitude to false advertising.
Gen Y is the future
3.1 million New Zealanders aged 15+ now access the Internet, spending two working days online each week, according to new figures out today from Nielsen NZ. The report shows Gen Y leading the charge – online from a smartphone, driving the Internet TV trend (YouTube, Netflix), and interacting with organisations on social media.
Kiwis mirror global SMB trends
Facebook has announced that there are now over three million businesses – the vast majority of which are SMBs – actively advertising on Facebook, up 50% in just one year, according to a release out today. Seventy percent of these three million companies are from outside the US.
TVNZ satisfied with interim result
TVNZ has delivered an after tax net profit of $12.7 million for the six months to 31 December. This puts the company on track to achieve the full year financial targets set out in its 2016 Statement of Intent.
Saatchi, Toyota, DOC point families at nature
A new programme, created by Saatchi & Saatchi to help families explore New Zealand’s great outdoors and take action for nature, has been launched by Toyota and the Department of Conservation.
