AUCKLAND, Today: This year AUT Ad School wants to promote the affordability of a junior team during an economic crisis. Lecturer Matt Halliday said: Knowing how much agencies want to get their client message across all channels they’ve gone for a fully integrated campaign featuring billboards, radio, interactive posters and a dozen messages left on Simon Vicars’ mobile.
Special PR invites Kiwis to let genetics decide in launch campaign for Heineken Silver
AUCKLAND, Tuesday: To mark the NZ launch of its new smooth-tasting beer, Heineken has joined forces with Auckland Uni geneticist Professor Andrew Shelling to develop a taste kit that allows beer enthusiasts to understand the science behind their flavour preferences.
Dentsu NZ launches new AU Movember campaign
AUCKLAND, Tuesday: Dentsu Creative NZ has launched a new campaign for Movember Australia to raise awareness for men’s mental health.
Fire & Emergency NZ launches lithium-ion battery fire warning labels’ campaign via Motion Sickness & MBM
AUCKLAND, Tuesday: Fire & Emergency New Zealand, with creative indy Motion Sickness and media agency MBM, have released a new campaign to raise awareness of fires caused by our everyday rechargeable items that are powered by lithium-ion batteries – a globally rising trend.
oOh! launches Art in The Hood installations for its fourth year
AUCKLAND, Today: oOh!media New Zealand has launched its fourth installation of Art in the Hood. This year the winning students’ art is being displayed in three regions around the country: Auckland, Christchurch and Wellington.
DDB and New World team up to make Christmas ‘extra unique’
AUCKLAND, Today: New World has partnered with DDB Group Aotearoa to release New World Christmas 2023, which aims to showcase “the unique food traditions that make each family’s Christmas all the more distinctive”.
Publicis Media Exchange launches in New Zealand
AUCKLAND, Today: Publicis Groupe has announced the launch of its media investment and intelligence practice, Publicis Media Exchange (PMX), in the New Zealand market, led by Kate Grigg as head of PMX, and Vicki Anderson as head of investment.
Wellington indie taps ambidextrous thinkers
WELLINGTON, Monday: Te Whanganui-a-Tara (Wellington Harbour) and Tauranga-based indie agency Hemisphere has welcomed Tamati Broughton (Ngāti Ruanui, Ngā Rauru) and Priyanka Bhanot to their office on Oriental Parade in the Capital.
Pure SEO’s Richard Conway receives Gold at IAB Awards for service to the industry
AUCKLAND, Monday: Pure SEO Richard Conway received a Gold Award for Service to the Industry at this year’s IAB New Zealand Awards.
NZME welcomes Rowena Duncum into new rural commercial role
AUCKLAND, Today: NZME has announced the appointment of Rowena Duncum in the newly established role of commercial lead – rural.