New York Festivals International Advertising Awards is now accepting entries for its 2016 competition – and has unveiled three new categories: Mobile, Media, and Activation & Engagement.
“Dear Media,” reads an embarrassing apology that landed in our Inbox over the weekend, “Unfortunately there was an error in a recent press release that TubeMogul sent you, advising of the availability of Nielsen Mobile DAR audience verification in New Zealand.
NZME’s Sunday Herald launched its new lifestyle insert Spy at the weekend. The company says the new title aims to meet the gap in the market left by New Idea no longer producing New Zealand content.
Austin, Texas, October 27: Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, today released its latest edition of the Sizmek Index, this time examining video advertising adoption and trends across several consumer verticals.
Spark has confirmed rumours that it’s appointed Shine as its strategic agency (but not the above-the-line appointment hinted at in the rumours), and Colenso BBDO as its creative brand agency.
The Sweet Shop Australia managing director Wilf Sweetland has been appointed chair of the Australasian Writers & Art Directors Association (AWARD), replacing Sydney adman Mark Harricks who steps down after two years.
“Thanks for the coverage,” writes Colenso head of activation & PR Paul Gunn, “but get ready to ‘believe’ because we can assure that this was no stunt and 100% legitimate. No ropes, no wires, no trick photography.
TubeMogul, an enterprise software platform for brand advertising, has unveiled its integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and will provide it to advertisers in Australia and New Zealand.