Adshel has announced two initiatives that bolster the company’s digital capabilities: An expansion of digital screens in NZ and Australia, and the launch of a new ad-serving platform.
Big format ‘a powerful brand platform’
TVNZ is seeking commercial partners for Survivor New Zealand which will debut later this year – on a date ytba.
Bernie sent to back seat
Takapuna-based indie creative shop Libby & Ben has won the National Rural Fire Authority account, which means the chop for aging (18 years) mascot Bernie.
Higher Learning
Clemenger BBDO Wellington has launched NZTA Thoughts – a ‘flexible content’ TVC series for the aimed at stoner drivers.
First print daily in 30 years debuts in UK
UK publisher Trinity Mirror is backing old-fashioned newsprint as it launches the UK’s first new standalone national newspaper – The New Day – in the last 30 years.
Beacons hunt for 2016’s Inspirational Individual
Y&R, Special, Colenso in AWARD finals
Ten NZ entries are among the first wave of finalists for Australia’s AWARD Awards – Y&R has four finalist spots in Direct Marketing, and a further two in Poster & Outdoor; Colenso BBDO has two finalists through in the Print category, and Special Group has two finalists in Poster & Outdoor.
Indies score well – but big shops still rule
New FCB campaigns star in Axis finals
Two new FCB campaigns, which till now have escaped media attention, are now up and running – and both have picked up multiple Axis nominations – plus a nomination at the global Andy Craft Awards.
APNO’s culture club makes a bow
In the spirit of supporting locals getting out and about, APN Outdoor has teamed up with three significant arts and culture events, spanning the balmy February to April period in Auckland. The Auckland Arts Festival, Ben & Jerry’s Openair cinema and the pop-up Globe Theatre join the long list of events supported by the OOH company.