TubeMogul got it wrong

EditorNews Make a Comment

“Dear Media,” reads an embarrassing apology that landed in our Inbox over the weekend, “Unfortunately there was an error in a recent press release that TubeMogul sent you, advising of the availability of Nielsen Mobile DAR audience verification in New Zealand.

APAC a leader in the video revolution

EditorNews Make a Comment

Austin, Texas, October 27: Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, today released its latest edition of the Sizmek Index, this time examining video advertising adoption and trends across several consumer verticals.

Spark unveils new agencies

EditorNews Make a Comment

Spark has confirmed rumours that it’s appointed Shine as its strategic agency (but not the above-the-line appointment hinted at in the rumours), and Colenso BBDO as its creative brand agency.

Sweet spot

EditorNews Make a Comment

The Sweet Shop Australia managing director Wilf Sweetland has been appointed chair of the Australasian Writers & Art Directors Association (AWARD), replacing Sydney adman Mark Harricks who steps down after two years.

An offer we cannot refuse

EditorNews Make a Comment

“Thanks for the coverage,” writes Colenso head of activation & PR Paul Gunn, “but get ready to ‘believe’ because we can assure that this was no stunt and 100% legitimate. No ropes, no wires, no trick photography.