Kiwi kids’ media consumption has increased over the past year, with their total spending power rising to $273 million annually, according to a Cartoon Network survey.
Grocers endorse tighter ASA codes on kids & food
The Advertising Standards Authority has recommended tighter restrictions in the Children’s Code for Advertising Food and the Code for Advertising to Children – and the findings have been endorsed by the NZ Food & Grocery Council.
Arrivals & Departures: Y&R Wellington taps Tim Huse for CD role, Andy Fackrell heads for LA
Y&R Wellington has appointed Tim Huse as creative director, working alongside Wellington managing director Tim Ellis.
Brewtroleum & McWhopper through in London
The undisputed reigning heavyweight champs of the NZ creative sector – Colenso BBDO’s Brewtroleum and Y&R’s Burger King’s McWhopper – are through to the finals of the Integration category on the London International Awards, announced overnight.
Mumbrella seeks NZ entries for new Asia Awards
Sydney-based marketing/media publisher Mumbrella has issued the call for entries for the debut of an expanded Asia Agency of the Year – including New Zealand – to run parallel to its Australian Agency of the Year Awards.
Marketing departments urged to hire awkward journos
A former Australian Financial Review senior writer reckons most marketing departments on both sides of the Tasman should hire more journalists – even if they would be an uneasy fit within the business.
NZ voted Oz’s most desirable holiday destination
A new survey by Roy Morgan Research Australia has found that 10.6% of Australians are planning an overseas holiday and 18% of those have plans to head to New Zealand – making a trip ‘across the ditch’ the most desirable destination for Aussie travellers.
Soap drives Weet-Bix sales in China
A cameo appearance of a popular Kiwi breakfast food on a Chinese TV drama has led to a major push for the cereal product into the Asian market – a move expected to benefit New Zealand exports.
D&AD releases New Blood briefs
London, October 19 – This year’s brief line up for D&AD’s New Blood Awards 2017 has just been released. “What does this mean?” asks D&AD Foundation director Paul Drake. “It means that the next generation of creative disruptors can now sharpen their pencils, roll up their sleeves and start tackling the real-world briefs to showcase their talent.
Exponential, Carat, PHD, Contagion, OMD, Vizeum, Starcom sprint for the City Mission
Exponential has hosted its first Exponential Race – an event which saw 13 agency teams (including Carat, PHD, Contagion, OMD, Vizeum and Starcom) sprint around the Auckland CBD participating in challenges to become the ultimate victor.
