French giant unveils new, targeted ad formats

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Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new geolocation feature that matches advertising campaigns with users according to their location.

ANZ gets it write

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Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”

Battle cry

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Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign the agency has “successfully reignited deep-seated rivalries and passions for NZ’s premier national sporting competition, stoking the fire within dormant fans” with an outdoor and social media activation campaign.