“Here’s a dozen Red ones,” reads the Valentines Card attached to a carton of M+AD’s favourite beverage, left on Ed’s doorstep yesterday.
Going for gold (updated)
Ogilvy has produced a promo for Countdown which will see the chain – sponsors of the NZ Olympic team – send four Kiwis to the Rio Olympics, plus give away $10,000 in gold every day from now Monday 6 March.
Whybin & Parris Goebel launch ANZ Student Banking campaign
ANZ has launched its new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of globally renowned choreographer Parris Goebel and Whybin\TBWA NZ.
Partnering with Goebel, ANZ and Whybin turned a first-year student’s original song into a music video “fit for the likes of J-Lo and Justin Bieber”.
Sugar wins NZ cereal giant
Sugar&Partners has won the Hubbards advertising business. There appears not to have been a formal pitch, but Hubbards marketing director Rebecca Bergs told M+AD this morning that they did “look at other agencies”.
Global awards boost NZ media shops
Auto-captions make Facebook debut
Facebook has introduced new features for video ads, including automated captioning for sound-off videos and other video updates.
NZ screen industry hit $3+ billion – thanks in part to Indian students
Indian students make a significant contribution to the NZ economy, says Media Design School ceo Darryn Melrose – who was ceo of M&C Saatchi and Aim Proximity Auckland in 2009-2012 – writing in a guest column in yesterday’s NZ Herald.
Big Mobile unveils new products
APAC-wide mobile advertising company Big Mobile has launched Creative Impact, a suite of products and capabilities focused on helping advertisers achieve “a step-change in the calibre of mobile creativity”.
All aboard for new-era radio surveys
New Zealand radio enters a new phase of audience measurement this year when Europe-based research company GfK delivers its first NZ radio survey on May 5.
Arrivals & Departures: Katie Mills exits MediaWorks, 8com taps Noble, Sizmek signs ANZ rep
Comedy performance director Florence Noble has joined 8 (the Transtasman production company previously known as 8com).