Mobile phones are where people communicate and discover the things they like, but historically, it’s been difficult for people on mobile to signal to businesses that they want to learn more about their products or services,” says San Francisco-based Facebook product manager Paresh Rajwat, in a global release.
.99 refresh for New World product & price ads
Retail agency specialist .99 has given New World’s product and price ads a distinctive new look. Their challenge was to showcase the product in a creative and inspiring way – to cut through the retail advertising noise, and leave a memorable brand impression in consumer’s minds.
Sync or swim?
Parnell agency The Business has released a hilarious “bad lip reading video” around the RWC for the National Foundation of the deaf. “It has gone live this morning on social media and the press release will go to the government,” says The Business strategy director Ben Cochrane.
The Big Four cooperate on ad exchanges
Fairfax Media, MediaWorks, NZME and TVNZ have joined forces to create a new local advertising exchange service – the Kiwi Premium Advertising Exchange (KPEX).
Tonite’s Effies a sell-out
Kiwi writer/actor/comedian duo Millen Baird & Cohen Holloway will emcee tonite’s big Effie Awards show in The Great Room at the Langham Auckland.
Arrivals & Departures: QMS Media taps Henry Rowley, KPEX signs Duncan Arthur
Parnell-based QMS Media New Zealand is pleased to announce the appointment of Henry Rowley in the role of Account Manager, primarily focused on transit and outdoor media product delivery.
Ogilvy & Ikon launch ‘sensory playground’ campaign
Coca-Cola New Zealand and Ogilvy have unveiled an integrated campaign that aims to “reflect the fun taste of Fanta”.
A message from Portugal
Nylon Portugal has launched a campaign to promote the Cannes Lions Review 2015 event, which will be held in Lisbon on Monday & Tuesday.
Epica extends entry deadline
The Europe-based Epica Awards has extended its entry deadline for one week – until Thursday 15 October. And unlike other awards, Epica does not charge a late entry fee.
The integrated newsroom – an industry perspective
A scarcity of industry-wide perspectives prompted Auckland written communications agency Intelligent Ink to contribute to the emerging debate around merged newsrooms. This piece was written primarily by Intelligent Ink director Christina Wedgwood – with input from her team.
