With the proliferation of communication channels, media companies are changing their offering. How is New Zealand responding to this new era of media and marketing? And what does it mean for marketers, agencies and consumers?
VW NZ & Colenso drop out of sight
Volkswagen NZ and its agency Colenso BBDO have – unsurprisingly – gone to ground as the VW emissions scandal brings the global brand crashing around their ears – perhaps fatally.
justONE & .99 celebrate diversity of direct
Creative retail agency.99 and direct experts justONE are encouraging marketers to rethink what’s possible in the world of DM, via a new campaign for the 2015 NZ Direct Marketing Awards – which has just issued its 2015 call for entries.
Campaign Asia – with M+AD aboard – seeks NZ AoY Awards entries
M+AD has accepted an invitation to join The Campaign Asia Agency of the Year Awards family of sponsors – coinciding with its entry call for NZ and Australian agencies.
Epica Awards entry call – for journos’ best ads
The Paris-based Epica Awards – the global creative awards judged by the world’s advertising trade press – has announced its entry call and launched its 2015 season with new categories.
Arrivals & Departures: Colmar Brunton taps two
Colmar Brunton has appointed a media & digital director along with a new director of creative & brand strategy “to drive customer-centred growth solutions for clients”.
Instagram grows to 400m
Facebook’s Instagram community has grown to more than 400 million strong worldwide, according to a release supplied to M+AD from an unnamed Instagram/Facebook spokesperson.
Texas on the horizon
APN Outdoor reports a strong response to its Pixel3610 initiative, setting up a strong finals event tomorrow evening (Thursday 24 September) at Seafarers from 6-10pm.
Glucina? No way!
The fur has been flying around the M+AD and NBR coverage of NZME’s 24/7 integrated newsroom. But one thing has become clear – NBR reporter Nick Grant did not take his information from Rachel Glucina’s Scout gossip site.
Direct awards entry call
The NZ Marketing Association has issued its entry call for the 2015 NZDM Awards (including Nexus and RSVP).