WPP global head Sir Martin Sorrell says too much marketing emphasis has been placed on digital and that the pendulum will swing back towards traditional print and TV.
Architecture Week comes to Auckland
AGM Publishing’s Architecture NZ magazine, with Resene, is to host a film night at the Auckland Art Gallery to help celebrate next week’s Auckland Architecture week (Tuesday-Sunday 22-27 September).
NZ papers taste the cream in Oz
The New Zealand Herald (edited by Shayne Currie) has been judged Newspaper of the Year at the annual Pacific Area Newspapers Publishers’ Association awards.
Genesis and .99 salute grassroots Kiwis
Genesis Energy is celebrating the unsung heroes that power New Zealand communities, with the help of a new TV campaign from creative and retail brand specialists .99.
Three days to Botab 2015 (updated)
There’s still 100 tickets – out of 500 – on sale for this Thursday’s Fish/CAANZ Battle of the Ad Bands.
Special channels Effies theme, tickets on sale today
New Zealand’s advertising elite are counting down to one of the industry’s glamour events of the year – the 2015 Effie Awards.
Just don’t mention the unmentionables
Wendy’s, with a little creative help from agency &Some, has launched a new gourmet burger on a black brioche bun – and shot a TVC to prove it.
Arrivals & Departures: Swedish heavyweight heads to Ikon NZ
MediaCom Sweden ceo Linus Hjoberg is to join sibling WPP agency Ikon in NZ as joint managing director, working with current Ikon NZ current managing director Emma Bolser, reporting to GroupM NZ ceo Sean Seamer.
The art of video storytelling
Pure Productions owner Jamie McKenzie will star at the upcoming Marketing Association Brainy Breakfast. His subject – the art of storytelling and how to get the best from a video production agency.
DDB, Colenso, Y&R, ZO, FCB look sharp at Spikes (Updated)
NZ agencies shone brightly at Spikes Asia, which concluded in Singapore on Friday, picking up three Grand Prix, Agency of the Year, seven Golds, 16 Silvers, and five Bronzes.
