iSite Media is heralding a significant step change in planning capability across its national billboard portfolio with the launch of reach and frequency for billboards.
Snakk makes the Hot 10
Mobile advertising technology company Snakk Media (NZAX: SNK) has been named as one of New 10 hottest emerging tech companies for THE second year running, placing 7th on a list revealed last night by the Technology Investment Network (TIN).
Interactive reaches new heights
Interactive Advertising continues to grow in New Zealand with the latest IAB/PwC Online Advertising Report noting that it generated a record $184.73 million in Q2, 2015, a 30% increase year on year.
Creative step sideways
With the building industry showing unprecedented growth, it’s a time of enormous opportunity for Federation client James Hardie. “The client brief reflected this market trend: keep James Hardie’s range of design-led fibre cement claddings top of mind for 40-somethings looking to re-clad, renovate or build brand new,” says agency CD Matt Campbell.
Digital Darwinism – a fool’s paradise
Companies with greater digital capabilities are able to convert sales at a rate 2.5 times greater than the norm, writes Graham Christie, the CCO/partner of Auckland & Sydney-based APAC-wide mobile marketing outfit Big Mobile Group in the company’s latest Mobile Hub report. Read on …
Arrivals & Departures: Southern tourist co taps Southern gal
Tourism company Southern Discoveries continues to expand by adding new roles to its marketing team. With the new additions, the company is focusing its marketing operations into online and offline, PR and partnerships.
Countdown signs Hypermedia for another two years
Leading shopper influence agency Hypermedia today confirmed the renewal of their in-store media contract with New Zealand grocery giant Countdown Supermarkets.
Clever way to teach kids value of $$
Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society.
Droga5 Sydney to close
Advertising agency Droga5, which is headquartered in New York, has announced today that it would be closing its Sydney office founded by David Droga, David (Nobby) Nobay, Sudeep Gohil and Marianne Bess in 2008.
