Kiwis are more worried about government agencies sharing their social media records than their credit history, income details, family court records and even their suspected but unproven criminal activity, according to a new Perspective study from Colmar Brunton.

After 15 years working in marketing departments and “best-in-breed” direct marketing and advertising agencies (including over 10 years with Clemenger Group), Victoria McPherson has launched Dots+Crosses to fill a gap in the local market for a proofreading service tailored specifically to the needs of the industry. 

Celebrated FCB creatives Freddie Coltard and Matt Williams and are leaving – to join Colenso BBDO.

Michael Carney, the noted media strategist/writer/planner (ex MediaCom, and now ceo of digital training course provider Netmarketing Services) has published the first edition of his new Marketing Insights online publication.

Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) has rolled out its cloud-based performance marketing technology platform in United Arab Emirates and Hong Kong.

Indie creative agency RUN – the mid-town Auckland shop formerly known as Designstein – has won the 2degrees employer brand business in a pitch against two other “well-respected” (but unidentified) agencies. 

AWARD School, the highly regarded Australia & NZ training programme for aspiring creatives, copywriters and art directors, will release the 2016 brief for New Zealand applications in three days – on Friday 20 May.